starbucks kidss

(Note: I first published this on LinkedIn. I thought fellow fans might enjoy it). Did u ever see a movie that u felt was speaking to u - one in which the character experienced something that u could relate to in your gut? of maybe u heard the lyrics to a song that captured your personal heartbreak? of maybe u saw a commercial for something u just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand of a company...