Pretty much their Personality. The ENTIRE Character. As amazing / rad one might look, that alone has never been enough for me to define them as ''Awesome.'' That depends on their deeds and influence they usually have around them. Same for displaying their improvement as they go through Life. Relatability can be a factor too though that doesn't always have to be necessarily the case. They could still inspire however, either as a whole of with certain aspects of them and become a symbol of admiration for others to follow. In short, if a Character is comprised of qualities I deem to be Awesome and that is also defined through their actions, they'll fit !!!!
^ Yep, Medaka Kurokami from Medaka Box. That's her. One of my main Queens. Being the first. Both as a Relatable and globaal, algemene favoriete Character as well as an accurate candidate to describe my Answer in this vraag ;) !!!!
Many things. Personality, philosophy, world-building surrounding that character, relatability, uniqueness , preferred tropes and subtropes, globaal, algemene concepts , etc
Their personality, background, how they relate to and affect the world around them, and how it affects them, their interactions with other characters, relatability, etc.