Girls’ Generation‘s YoonA and actor Lee Min Ho ho have lived up to their name.

The French premium outdoor brand, Eider, which YoonA and Lee Min Ho are the main models for, reported, “Thanks to them, sales grew over 200%“.

Especially the product that YoonA wore in the commercial and advertisements were sold out completely, tonen the ‘YoonA Effect’ works even in the outdoor wear market. In addition, 93% of the production stock for a jas advertised in February were all sold door the 40th day.

YoonA and Lee Min Ho, who have been with Eider since the 2011 F/W season, have extended their...