One of the best accounts I've read on the misfires and misteps of Yahoo's attempts to catch Google in zoek and paid zoek advertising. Very interesting.
An internal document door Brad Garlinghouse, a Yahoo senior vice president, says Yahoo is spreading its resources too thinly, like pinda boter on a slice of bread. Full text of the document from the WSJ.
Yahoo is preparing to roll out its second-generation zoek engine, dubbed "Project Panama," which will replace the platform it has used since acquiring Overture Services Inc. for $1.6 billion in 2003.
