New York, January 19, 2010 -- Iconix Brand Group, Inc. (NASDAQ: ICON) announced today it has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores (NYSE: KSS) and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.
Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last jaar and I am thrilled to be asked to sign on again for a seconde year. We're planning some very cool foto shoots and I can't wait for my fans to see them."
Dari Marder, chief marketing officer, Iconix stated, "We had such a successful jaar with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another jaar and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."
Details on the spring 2010 Candie's Only at Kohl's marketing campaign will released volgende month.
During her 10 jaar career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard top, boven 200 Albums chart, as well as 23 top, boven 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One meer Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."
Britney Spears recently wrapped her world tour, "The Circus Starring Britney Spears", which Candie's and Kohl's were associate sponsors. "The Circus Starring Britney Spears" tour started in Britney's home pagina state of Louisiana in March 2009 and was the # 4 highest grossing tour of the jaar bringing in a total of $83 million.
Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last jaar and I am thrilled to be asked to sign on again for a seconde year. We're planning some very cool foto shoots and I can't wait for my fans to see them."
Dari Marder, chief marketing officer, Iconix stated, "We had such a successful jaar with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another jaar and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."
Details on the spring 2010 Candie's Only at Kohl's marketing campaign will released volgende month.
During her 10 jaar career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard top, boven 200 Albums chart, as well as 23 top, boven 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One meer Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."
Britney Spears recently wrapped her world tour, "The Circus Starring Britney Spears", which Candie's and Kohl's were associate sponsors. "The Circus Starring Britney Spears" tour started in Britney's home pagina state of Louisiana in March 2009 and was the # 4 highest grossing tour of the jaar bringing in a total of $83 million.
