Tim Kring is a genius. Masi Oka is a rockstar. Ali Larter and Hayden Panittiere are smoking hot. NBC's new toon Heroes is the talk of the town and for good reason. But there's one very big and painful problem with the toon that could only get worse with its popularity...selling out to big corporate ad dollars.

Never before have I seen such blatant product placement in a televisie toon until the dag I saw the pilot episode. Every time I see that Nissan Versa of the mention of it on the toon makes me cringe. The appel, apple iPod video was a little less blatant, but irritating nonetheless. Product placement...