it might be from keywords of the spot? whoever created the spot may not have put any keywords in so it doesn't connect to the news...possibly

I don't know why it does that either - I put keywords in the spot.

I think it's because it just gathers any news items with "Kirby" anywhere in the article. There's a sports guy with the last name Kirby, so that's probably where a lot of the sports news comes from... and Kirby is a pretty common name for places/people/etc. So I think there's just a lot of news with "kirby" in it. I don't think there's anything we can do about it. :(

I added some more keywords. Maybe it'll help.