According to Frank Kern, the key to sales success is incredibly complicated:
1. Find meer customers
2. Create sales
3. Create repeat sales
Not so complicated u say? Ok, why then do most companies focus on the first two and forget their existing clients/customers?
How do we create repeat sales? Why do customers come back? Not only do these brand loyal gems come back for meer of your insanely good product of service but for some crazy reason they also tell their vrienden about it too!
Rewind a second…does your product have to be good. Well…preferably u MUST provide insanely good value in return for $. For example, I find it incredibly difficult to state Coke as a ‘good’ product. Good value on the other hand is undoubtedly provided. The consumer feels that the price they pay is a pittance compared to the massive value they are receiving (in rotting teeth, poisoning the body and mindless consumption of a product that no one can actually describe). Fascinating. Ok, so let’s just say u actually like the indescribable liquid. It’s overwhelming value can be described as cool, refreshing, sweet, thirst quenching…etc. All of course which could be satisfied with some delicious water…ok ok…I’ll stop with the coke remarks.
Apply it to your business
As we’re all aware, the Pareto principle (80/20 rule) can be applied to almost any dimension of life. In essence, 20% of your clients bring in 80% of the revenue. SO, what should we be doing? Attempt to please the incredible and loyal customers u already have! Obvious, yes? They likely haven’t even blinked an eye at the fact that you're ignoring them. But I’m sure they would love to hear from you.
What can u do?
• Go through your client lijst and see which ones have been referring other clients to you. If u don't have a system to check this - set one up! Ask new clients how they heard about u and who gave them your name. Send them a free gift for referring.
• Check to see which customers have made repeat sales of which ones purchase meer than one item/service in one transaction. Send them an Ecard just to say hello, an update on your business. Don't inundate...just touch base and let them know u appreciate their business.
• Check to see which customers repeatedly ask vragen of take up your valuable time with non revenue producing activities. brand them! Remember positive reinforcement (more about this in future articles). Do not treat them the same as your loyal customers.
• Lastly, remember to enjoy your business. u achieve far meer with a relaxed mindset than with a hectic anxious outlook... :)
Go forth and repeat, repeat, repeat!
To your continued success…
__________
Bamik is an Online Marketer and Copywriter from Queensland, Australia. She specialises in psychology and marketing combined and can help find the write words for your business.
Bamik invites u to find out meer of subscribe to the PsychGEMS Newsletter at link
1. Find meer customers
2. Create sales
3. Create repeat sales
Not so complicated u say? Ok, why then do most companies focus on the first two and forget their existing clients/customers?
How do we create repeat sales? Why do customers come back? Not only do these brand loyal gems come back for meer of your insanely good product of service but for some crazy reason they also tell their vrienden about it too!
Rewind a second…does your product have to be good. Well…preferably u MUST provide insanely good value in return for $. For example, I find it incredibly difficult to state Coke as a ‘good’ product. Good value on the other hand is undoubtedly provided. The consumer feels that the price they pay is a pittance compared to the massive value they are receiving (in rotting teeth, poisoning the body and mindless consumption of a product that no one can actually describe). Fascinating. Ok, so let’s just say u actually like the indescribable liquid. It’s overwhelming value can be described as cool, refreshing, sweet, thirst quenching…etc. All of course which could be satisfied with some delicious water…ok ok…I’ll stop with the coke remarks.
Apply it to your business
As we’re all aware, the Pareto principle (80/20 rule) can be applied to almost any dimension of life. In essence, 20% of your clients bring in 80% of the revenue. SO, what should we be doing? Attempt to please the incredible and loyal customers u already have! Obvious, yes? They likely haven’t even blinked an eye at the fact that you're ignoring them. But I’m sure they would love to hear from you.
What can u do?
• Go through your client lijst and see which ones have been referring other clients to you. If u don't have a system to check this - set one up! Ask new clients how they heard about u and who gave them your name. Send them a free gift for referring.
• Check to see which customers have made repeat sales of which ones purchase meer than one item/service in one transaction. Send them an Ecard just to say hello, an update on your business. Don't inundate...just touch base and let them know u appreciate their business.
• Check to see which customers repeatedly ask vragen of take up your valuable time with non revenue producing activities. brand them! Remember positive reinforcement (more about this in future articles). Do not treat them the same as your loyal customers.
• Lastly, remember to enjoy your business. u achieve far meer with a relaxed mindset than with a hectic anxious outlook... :)
Go forth and repeat, repeat, repeat!
To your continued success…
__________
Bamik is an Online Marketer and Copywriter from Queensland, Australia. She specialises in psychology and marketing combined and can help find the write words for your business.
Bamik invites u to find out meer of subscribe to the PsychGEMS Newsletter at link